Peoria ProjectBrand design for a progressive nonprofit researching how voters react to political messages during and between campaigns.
Brand Design, Guidelines, Presentation Design
Creative direction—Andy Stepanian, The Sparrow Project
Commissioned by Balestra Media
creation of primary and secondary marks for a variety of uses on screen, in video content, across social networks, and in printed materials.
exploring themes of interconnectivity, network effects, resonance, flow, and magnetism.