Peoria Project

Brand design for a progressive nonprofit researching how voters react to political messages during and between campaigns.

role—
Brand Design, Guidelines, Presentation Design

credits—
Creative direction—Andy Stepanian, The Sparrow Project
Commissioned by Balestra Media



logo system
creation of primary and secondary marks for a variety of uses on screen, in video content, across social networks, and in printed materials.



concept development
exploring themes of interconnectivity, network effects, resonance, flow, and magnetism.





alternative concepts


presentation design


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